Find me at the crossroads of adventure and storytelling.
I’m Cayla. I find the red thread that weaves through a story — for brands and people.
In my previous role as Head of Copy for Backcountry, I fell in love with creative strategy and human-centered storytelling. As a journalist, I teased out the narrative thread through profiles and environmental pieces. I love helping businesses tell their stories and writing feature pieces on interesting creatives, makers and oddballs. Here are few brands I’ve worked for:
Backcountry
Competitive Cyclist
Steep and Cheap
WHITESPACE
EVO
Gregory Mountain Products
Crested Butte Mountain Resort
Thumbtack
Revitalize Wellness Retreats
Pack Leader University
The Crested Butte News
CBCO
Stay Wild Magazine
PEAK Mountain Homes
Matador Network
ABODU
Fun for me is riding on the back of a dirt bike through the jungle of Costa Rica in a dress and flip flops just to go dancing at a dirt floor bar.
It’s living in a tent at a remote fish weir in Kodiak, AK for a summer, cooking salmon straight from the river over a fire.
Fun for me is the crossroads of adventure, planning itineraries around good food, and having as many out of the box experiences I can find along the way.