I’ve been writing since floppy disks were a thing (still mourning the loss of my vampire novel), and decided to go pro around a decade ago. My career has spanned the outdoor industry, destination travel, good old fashion reporting and human-interest journalism, and tech. Some career highlights:

• I managed a team of 5 writers at Backcountry as Head of Copy.

• Pitched and developed the highest performing social videos in Thumbtack history for the Halloween campaign, proving that if you offer value, people don’t mind being sold to.

• Increased national brand awareness with over 60 million unique views for Backcountry by directing narrative development and writing the VO script for an ad that aired during the 2022 Winter Olympics (plus my rescue pup June and I acted in the spot).

• Brought 6 retail catalogs to print in one year for Backcountry. I helped streamline and manage the creative process and relationship between the creative team and retention marketing.

• Increased scroll depth and click through for the Backcountry homepage by developing SOPs and working directly with content design to marry brand and website design (while navigating the intricacies of accessibility).

• Developed brand manifesto for Shaun White’s WHITESPACE brand — facilitating the inaugural launch of product.