Summer curb appeal
Art direction, copywriting & production assistant
For the summer curb appeal campaign at Thumbtack I wanted to capture the spaciousness of blowing bubbles with your kids in the backyard, the joy of a sore jaw from so much laughing at the yard party, and the magic of pushing your beloved on the swing.
I knew for those of us old enough to remember snapping photos on disposable cameras, the feeling of film would instantly take our audience back to easier times. So I pitched the more difficult and time consuming idea of having a few employees take photos with disposable cameras to capture the joy of summer in the yard.
I knew the campaign wouldn’t be the same if we had employees take photos with their phones, so I advocated for the team pushing past our boundaries with disposable film cameras.
The photos we got captured the nostalgia beautifully, and I sorted through a hundred campy photos to develop storyboards and organic social videos. I drove to drop off cameras at my local film studio and collected and uploaded a few dozen release forms — all for the love of film.