WHITESPACE by Shaun White

Premium snowboarding kits and après-ready-apparel meet the hard charging chops of the most decorated snowboarder in the game — Shaun White.

For this campaign I interviewed Shaun and his brother Jesse to develop content spanning landing pages, email, social, catalog, and video spots. The brief entailed developing the narrative voice for the WHITESPACE brand and speaking to gear that can go from chairlift to barstool while maintaining its premium luxury appeal.

Shaun developed the Whitespace gear alongside our product developers utilizing state-of-the-art 3D tech to engineer the kits and apparel. This collection combines Shaun’s expertise as the most decorated snowboarder in the world, his unique style & our industry-leading product development.

The Performance Kit

The performance kit is stripped down to the essential elements so you can focus on the task at hand—whether that’s dropping into the halfpipe or finding pow stashes at the resort. The removable high pile Sherpa fleece jacket lets you customize your kit—then head to post-ride drinks in something that looks great off-mountain too.

The Cargo Kit

This is the multi-tool of kits. Designed for long days at the resort, the jacket and bibs come with enough pockets to stash everything you need.

Merino Baselayers & Double Knit Midlayers

Kit up with the premium Merino baselayers for a lighter option that feels supremely soft against your skin, with all-natural anti-odor and anti-microbial properties. Or go big (and bright) with the color changing double knit midlayer that doubles as a sweater for post-ride drinks.

Premium Après Apparel

If you ride in the best, you should après in the best too. Unfussy style goes a long way, especially when these jackets and shirts have premium finishes like sand-finished fabric for soft feel and brushed twill for the ultimate in comfort and warmth.

Find the Whitespace

Get more function out of less gear. Stripped down to the most essential elements, developed to take you from the halfpipe to the city streets—these are Shaun’s dream kits and gear, engineered for medal-winning performance.

Global riding merits apparel that can go the distance. Whether you wear these baselayers under a peacoat for après or snag a button down for your official jet-setting uniform, Shaun developed these styles to go everywhere you do.