What happens when you take the GOAT and add a goat?

Premium snowboarding kits and après-ready-apparel meet the hard charging chops of the most decorated snowboarder in the game — Shaun White.

For this campaign I interviewed Shaun and his brother Jesse to develop content spanning landing pages, email, social, catalog, and video spots. The brief entailed developing the narrative voice for the WHITESPACE brand and speaking to gear that can go from chairlift to barstool while maintaining its premium luxury appeal.

Check out the “Behind the Design” video I developed interview questions and creative strategy for.