Profiles and human-interest work.

WHITESPACE by Shaun White

Premium luxury snowboarding kits and apparel meet the hard charging chops of the most decorated snowboarder in the game — Shaun White.

For this campaign I interviewed Shaun and his brother Jesse to develop content spanning landing pages, email, social, catalog, and video spots. The brief entailed developing the narrative voice for the WHITESPACE brand and speaking to gear that can go from chairlift to barstool while maintaining its premium luxury appeal.

Check out the “Behind the Design” video I developed interview questions and creative strategy for.

Director: Sunn Kim

Videographer: Caleb Hawkins

Production: Tyler Arrivillaga

In house work
Backcountry

Natural Selection Tour - Travis Rice

I was the writer for three Natural Selection Tours, which involved writing interview questions for all the tour athletes (about 24 athletes) and developing full-stack campaign copy for each tour. This work involved profiling athletes and featuring them in email, social and print.

Director: Sunn Kim

Production: Tyler Arrivillaga

In house work
Backcountry

Selected profile clips

Rewilding Woman - Crested Butte Magazine, article & photography

A family affair: one local chef draws inspiration from her mother - feature on Montanya Distillers chef, Rose Reyes, CB Visitors Guide

A space to create - feature on artists studios, article and photography, The Peak Magazine

In house work
Crested Butte Magazine, CB Visitors Guide, The Peak Magazine

More Work

  • Travis Rice, Natural Selection Tour

    I lead copy for this partnership that spanned over three seasons. Work included drafting interview questions for all Natural Selection Tour athletes, and developing copy for a full-stack campaign.

  • Abodu, multiple campaigns

    I was contracted by luxury accessory dwelling unit company, Abodu, based in California. I wrote multiple full stack campaigns and landing page redesigns alongside their creative team.

  • Catalog

    I wrote, lead copy direction, and edited multiple catalogs during my time with Backcountry. Each catalog took the reader on a narrative journey through the entire book, including Gearhead tips, local recommendations, and interviews.

  • Email

    Email

    With everyone fighting for precious inbox space you need copy that stands out. Whether you’re looking for brand forward copy or a strategic overhaul of your email marketing, you’re in the right place.