Forget an intervention… what you really need is an Outervention.

Needing an intervention but… outside? Backcountry took three people on an Outervention of a lifetime, traveling through the jungles of Costa Rica, the glacial valleys of Iceland, and the mountain bike trails of Cascadia in the PNW.

I lead copy direction and narrative development for this campaign that spanned long-form video, website, social, email, blogs, and a catalog. I lead the interview process for each video, teasing out the documentary through-line and bringing it to life in collaboration with production.